Create a campaign that welcomes a new partnership between ICE ONE Husqvarna and Fox.
Create assets with unique visual style. Double exposure subtly implies the blending and merging of both companies together.
A video and set of stills that were the first of their kind in the motocross space.
WHAT IS ICE ONE?
Ice One is a professional motocross team started by Formula 1 star Kimi Raikkonen. As far as professional team's go their facilities are top notch. They echo the same professionalism as a seasoned Formula 1 team although having only a few years of motocross racing under their belt. At the time of signing there were just two riders on the team - Max Anstie, and Gautier Paulin. The challenge was to create a compelling visual story around the merging of the two entities.
Video was the driving force for the campaign. We wanted to highlight the blending of our two companies in an artistic way to create as much visual impact as possible. Prior to shooting we developed a storyboard and a launch strategy that would service all of our needs. Double exposure was used on every asset throughout the campaign.